About Frank N. Magid Associates, Inc.

Media and entertainment consulting firm Frank N. Magid Associates helps companies understand target audiences. The consumer research company designs customized research programs to assist with product and brand development, media effectiveness, e-commerce, TV programming, and executive communication coaching. The company specializes in several industries including media and entertainment; interactive media; healthcare and pharmaceutical; sports; not-for-profit and politics; and wireless and telecom. Frank N. Magid was founded in 1957 and has about 350 consultants working with customers worldwide out of four offices -- New York, Los Angeles, London, and Marion, Iowa.

The company provides both quantitative (statistical information) and qualitative (consumer reactions and opinions usually through focus groups) research and specializes in online data collection (surveys using email, popup advertisements, banner ads).

The company also publishes free online newsletters including the daily Magid I-FACTS (covering interactive industries such as the Internet and online video games) and Magid Morning Facts (information about the television industry).




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Frank N. Magid Associates, Inc.

1 Research Ctr
Marion, IA 52302-5868
Phone: 1 (319) 377-7349
Fax: 1 (319) 377-5861


  • Employer Type: Private
  • Managing Director: Shannon Marrs
  • Television Consultation: Pat Mayday
  • Vice President, Managing Director: Jill Rosengard

Major Office Locations

  • Marion, IA

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