This firm helps market its clients through all the senses. Not to be confused with the credit rating agency, Fitch, is a leading brand development and communications agency that specializes in creating unique consumer experiences for its mostly retail clients. It offers creative services for corporate identity and communications collateral, as well as product and packaging design. Fitch also provides architectural services for interior and exterior store designs, and it develops events and displays that allow customers to experience brands first hand. The firm offers digital and interactive marketing services. Working from offices a dozen countries, it is a unit of UK-based advertising conglomerate WPP Group.
Fitch has worked with such clients as Abercrombie & Fitch, J.C. Penney, Nike, P.F. Chang's China Bistro, and Victoria's Secret. With such strong ties to retail, Fitch suffered in 2008 as the economic recession caused shoppers to cut spending and therefore, retailers to cut advertising expenses.
Rodney Fitch started the agency in 1972 and built it into a world leader before exiting in 1994. WPP bought it in 2003 and invited him to return as the agency's chairman. Lois Jacobs took over as CEO in April 2009. Jacobs, formerly president at Jack Morton Worldwide, has a track record of expanding into Asia -- one of Fitch's strategic goals.
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