HelloWorld (formerly ePrize) designs and implements loyalty programs, sweepstakes, surveys, and other sales promotion and marketing services. It specializes in interactive promotions designed to attract traffic to clients' websites. Once potential customers are online, the company's programs offer incentives to encourage them to purchase products, register for information, and refer other consumers. Clients have included Domino's Pizza, MasterCard, Orbitz, Verizon, and Weight Watchers. HelloWorld has offices in Chicago, Detroit, Los Angeles, New York, and Seattle. Founded in 1999, it has been owned by private equity firm Catterton Partners since 2012.
Change in Company Type
Catterton Partners, which is a consumer-focused private equity firm, is working to accelerate HelloWorld's growth and expansion efforts. It's focused on the specific areas of multichannel engagement and customer relationship management.
Based in Detroit, HelloWorld serves several regions through additional offices located in New York, Nashville, Chicago, Los Angeles, Phoenix, San Francisco, and Seattle.
Sales and Marketing
The company has developed loyalty campaigns and CRMs in nearly 45 countries for behemoths the likes of Coca-Cola, Microsoft, The Gap, Lenovo, the NHL, Yahoo!, Procter & Gamble, and AT&T.
Mergers and Acquisitions
The acquisitive company has been busy in recent years. HelloWorld expanded its portfolio in 2013 with the acquisition of New York-based Promotions.com, a company that offers brands contests and other consumer-activation tactics. The deal, which marks its fifth acquisition in fewer than two years, follows the company's early 2013 purchase of Mozes mobile company that specializes in engaging audiences during concerts, sporting events, and live television broadcasts through social and location-based experiences
Previously, in 2012, HelloWorld acquired an equity stake in LevelEleven, an enterprise gamification company. It also bought Cellit, a mobile solutions company that strengthened its presence in engaging consumers within retail by integrating solutions with POS systems through mobile CRM. In 2011, the company acquired the CRM division of Apollo Data Technologies, a predictive analytics firm that enables the company to dive into consumer behavior and provide insights behind brand campaigns.