The gift e-Rewards offers customers is online research. Doing
business as Research Now, the company specializes in providing
firms with millions of online research panelists (including health
care and young adult panels), enabling clients to interact with
consumers and business executives. Research Now supports research
study applications such as advertising effectiveness, brand
comparison, and customer satisfaction. Serving more than 3,000
clients, it owns consumer panels with more millions of respondents
coming from almost 40 countries. The company was founded in
e-Rewards operates through its business units Research Now,
e-Miles, Peanut Labs, Conversition, and iPinion.
The fast-growing company operates from more than 20 offices
around the world. Research Now offers international research
services with samples from panels in Belgium, Germany, France,
Mexico, the Netherlands, and the UK. Its international sample types
include IT professionals, physicians, and specialty consumer
(audio, video games).
Back in 2010 the company launched offices in New Delhi; Milan,
Italy; and Munich, Germany. The year before, it opened ones in
Madrid and Paris.
The company has used partnerships to spur expansion. In 2012
e-Rewards partnered with website Kiva to become Kiva's exclusive
partner for market research surveys.
Mergers and Acquisitions
e-Rewards has picked up the pace when it comes to acquiring
other companies and launching offices in emerging markets. Recently
the company has been fortifying its position in the cutting-edge
social media and mobile arenas. In 2012 e-Rewards acquired the
business of iPinion, a fast-growing mobile-specific market research
and consumer insights firm. In 2011 the company acquired
Conversition, a firm that collects, cleans, analyses, and
redistributes data from online social media channels.