e-Rewards, Inc.

The gift e-Rewards offers customers is online research. Doing business as Research Now, the company specializes in providing firms with millions of online research panelists (including health care and young adult panels), enabling clients to interact with consumers and business executives. Research Now supports research study applications such as advertising effectiveness, brand comparison, and customer satisfaction. Serving more than 3,000 clients, it owns consumer panels with more millions of respondents coming from almost 40 countries. The company was founded in 1999.

Geographic Reach

The fast-growing company operates from more than 20 offices around the world. Research Now offers international research services with samples from panels in Belgium, Germany, France, Mexico, the Netherlands, and the UK. Its international sample types include IT professionals, physicians, and specialty consumer (audio, video games).

Back in 2010 the company launched offices in New Delhi; Milan, Italy; and Munich, Germany. The year before, it opened ones in Madrid and Paris.

Operations

e-Rewards operates through its business units Research Now, e-Miles, Peanut Labs, Conversition, and iPinion.

Strategy

The company has used partnerships to spur expansion. In 2012 e-Rewards partnered with website Kiva to become Kiva's exclusive partner for market research surveys.

Mergers and Acquisitions

e-Rewards has picked up the pace when it comes to acquiring other companies and launching offices in emerging markets. Recently the company has been fortifying its position in the cutting-edge social media and mobile arenas. In 2012 e-Rewards acquired the business of iPinion, a fast-growing mobile-specific market research and consumer insights firm. In 2011 the company acquired Conversition, a firm that collects, cleans, analyses, and redistributes data from online social media channels.

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e-Rewards, Inc.


5800 Tennyson Pkwy.
Ste. 600
Plano, TX 75024
Phone: (214) 365-5000
www.erewardsinc.com

STATS


  • Employer Type: Private
  • President and CEO: Kurt Knapton
  • President and CEO: Kurt Knapton
  • EVP Global Operations: John Tan

Major Office Locations

  • Plano, TX

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