This firm is muy importante in the world of multicultural marketing. Dieste (formerly Dieste Harmel & Partners) is one of the leading providers of advertising services targeting the Hispanic community. It offers creative ad development and campaign management services, along with media planning and buying and brand development and positioning work. The agency also develops direct response marketing campaigns and customer relationship marketing strategies. Its major clients have included Pepsi and Southwest Airlines. Founded in 1995, Dieste operates as part of the Diversified Agency Services division of holding company Omnicom Group.
In April 2008 Dieste brought in Melisa Quinoy as its new CEO. At the time of her hiring, Quinoy was a nine-year veteran from London-based MTV Networks Europe, where she served primarily as the EVP of brand solutions. Fluent in Spanish, English, and Portuguese, she worked for agencies such as EURO RSCG, FCB, and Lowe & Partners prior to her career at MTV.