Dieste Inc.

  • Overview

This firm is muy importante in the world of multicultural marketing. Dieste (formerly Dieste Harmel & Partners) is one of the leading providers of advertising services targeting the Hispanic community. It offers creative ad development and campaign management services, along with media planning and buying and brand development and positioning work. The agency also develops direct response marketing campaigns and customer relationship marketing strategies. Its major clients have included Pepsi and Southwest Airlines. Founded in 1995, Dieste operates as part of the Diversified Agency Services division of holding company Omnicom Group.

In April 2008 Dieste brought in Melisa Quinoy as its new CEO. At the time of her hiring, Quinoy was a nine-year veteran from London-based MTV Networks Europe, where she served primarily as the EVP of brand solutions. Fluent in Spanish, English, and Portuguese, she worked for agencies such as EURO RSCGFCB, and Lowe & Partners prior to her career at MTV. 

 

 

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Dieste Inc.


1999 Bryan St Ste 2700
Dallas, TX 75201-6817
Phone: 1 (214) 259-8000
www.dieste.com

STATS


  • Employer Type: Subsidiary
  • Media Planner: Lisa Hykes
  • Chief Executive Officer: Greg Knipp
  • President and Chief Creative Officer: Aldo Quevedo

Major Office Locations

  • Dallas, TX

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