Advertising is the big idea at Deutsch. The firm, led by advertising-guru-turned-television-personality Donny Deutsch, offers creative development and brand marketing services. The firm's clients have included such notable brands as DIRECTV, GM, Novartis Worldwide, and Johnson & Johnson. Deutsch also does interactive and direct marketing work, as well as event marketing. The agency creates branded entertainment through its media unit. Founded in 1969, Deutsch is a subsidiary of global advertising conglomerate Interpublic Group. It enhances its geographical presence by working closely with Lowe & Partners Worldwide, another Interpublic agency.