Creativity plus a full-service ad agency equals Crispin Porter + Bogusky. The agency provides media planning and buying, research, and creative services plus production for print and broadcast. Its work (known for its eccentricity) has included the Truth campaign (youth smoking prevention) for the American Legacy Foundation, Coca-Cola's Coke Zero product, and the playfully assertive monarchial mascot from Burger King. Crispin Porter has offices in Boulder, Colorado; Gothenburg, Sweden; Los Angeles; Miami; Toronto; and London. Marketing and advertising conglomerate MDC Partners owns the agency.
In mid-2011, Burger King and Crispin Porter decided to part ways. Crispin Porter had been handling the fast-food chain's advertising work since 2004, and Burger King eventually announced it was dropping its king mascot altogether, opting instead to feature its food products in its campaigns.
Despite losing this high-profile account, Crispin Porter has been attempting to grow through its focus on developing strong creative work and through the use of acquisitions. In mid-2010 MDC Partners combined Zig, another agency it owned based in Toronto, with Crispin Porter to form CP+B Canada. At the time of the merger, Zig's list of clients included such notable names as Pfizer, IKEA, and Best Buy Canada. Crispin Porter expanded its European presence in 2009 with the purchase of Swedish digital agency Daddy, which specialized in interactive design, brand building, and development. Daddy's clients have included Heinz, Scania, and SAS.