Campbell Mithun, Inc.

  • Overview
This company brings a little Madison Avenue savvy to the Midwest. Campbell Mithun is one of the leading advertising agencies in the US, offering creative development and campaign services for both print and broadcast marketing efforts, especially for clients in such industries as food, health care, and consumer products. It also provides insight into youth marketing through its Boing consultancy, as well as general brand marketing services. In addition, its Compass Point Media unit offers media planning and buying for spot TV, print, and radio time. Campbell Mithun is part of global advertising and marketing services conglomerate Interpublic Group.

The agency has boasted work for such clients as General Mills, H&R Block, and Pactiv Corporation. It lost the H&R Block account -- an account it had for nine years -- to rival DDB Worldwide in mid-2009. Also that year, Campbell Mithun integrated its media department with its Compass Point Media unit in order to create a more unified structure for its media buying and planning operations. The newly merged unit is focusing its efforts on digital and social media such as Twitter and Facebook.

To strengthen Campbell Mithun's digital expertise even further, in mid-2010, Interpublic merged Campbell Mithun with the Minneapolis arm of MRM Worldwide, a long-time digital advertising specialist. Before the move, Campbell Mithun was forced to lay off 10% of its workforce after losing three high-profile clients. MRM Minneapolis brought over Sunovion PharmaceuticalsGeneral Mills, and Nestle Purina to Campbell Mithun's list of clients.

Campbell Mithun was formed in 1933 by Ralph Campbell and Ray Mithun and went on to create popular ads for Hamm's Beer (''From the land of sky-blue waters''). It became part of advertising agency network Saatchi & Saatchi in 1986, changing its name two years later to Campbell Mithun Esty. Management bought control of the firm in 1995 with the backing of Interpublic (which acquired full control in 2002) and returned to its original banner in 2000.

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