Burson-Marsteller is a one-stop shop for public relations services. It offers a range of related services, including advertising, brand building, investor and media relations, crisis management, and Internet strategy and Web development. Serving such clients as SmithKline Beecham, American Airlines, and Champion Enterprises in the past, the company operates through more than 130 offices (including affiliates) in almost 100 countries. Burson-Marsteller was established in 1953 by Harold Burson and Bill Marsteller and joined the Young & Rubicam group of companies in 1979. Young & Rubicam is a subsidiary of media services conglomerate WPP Group.
Burson-Marsteller has expertise in a variety of areas including aviation, energy, health care, obesity, technology, and tourism. It also makes its staff available for public speaking engagements.
In late 2010, the agency launched PivotRED, a strategic consultancy subsidiary, with expertise in the digital arena catering to clients that fall outside the Burson-Marsteller traditional network. Turning its attention to the Middle East, in 2008 Burson-Marsteller entered an alliance with Asda'a, a public relations firm also a part of WPP. The alliance created a PR network named Asda'a Burson-Marsteller, covering all the major Middle East markets.
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