Sometimes the name says it all. Agency.com is a leading interactive marketing firm that specializes in creating websites for large corporate clients. Its work includes corporate branding sites, online marketing sites, and e-commerce systems. It also offers media planning and buying services. In addition, Agency.com is active in creating new types of interactive marketing using outdoor displays, mobile phones, and interactive television. Serving such notable clients as 3M, British Airways, Energizer, and Visa, it operates about 10 offices in the US, Europe, and the Asia/Pacific. Agency.com is a part of the Diversified Agency Services division of advertising and media services giant Omnicom Group.
Agency.com focuses on serving blue-chip clients that are likely to provide steady streams of business as opposed to fly-by-night Web operators. It has also shifted its business strategy to focus on developing more interactive global accounts. It owns offices in Amsterdam, Brussels, Chicago, Dublin, London, Milan, New York, Rome, San Francisco, and Shanghai.
A high-flyer itself during the Internet boom of the 1990s, the company managed to survive the dot-com bust due to its strong roster of brick-and-mortar clients. It was also rescued by Seneca Investments, an affiliate of Omnicom that took Agency.com private in 2001. Omnicom acquired the company from Seneca in 2003.