Swag

On the flight here, I sat next to a recruiting coordinator at a Vault 100 firm. She told me that--by far!--the most contentious internal debate among the firm's recruiting staff was over the question "What gift do we give to our summer associate offerees?" An iTunes card branded with the firm logo? Golf balls branded with the firm logo? Water bottles branded with the firm logo? The choices are endless and the pressure is on: Most law students have difficulty differentiating among firms and so a trinket, tchotchke or geegaw can have an outsized effect on perception.

Here is a picture of the booth for Big Frey Promotions, a vendor here. The company specializes in branded baubles and doodads.

-posted by brian