The ultra-friendly skies
Published: Jun 29, 2009
Air New Zealand's new series of pre-flight safety videos features its usual cheery crew of Kiwis. But in a move guaranteed to get passengers to pay more attention, the staffers are only wearing authentic-looking uniforms made of paint. That's right, folks -- everyone's naked! Well, mostly: Life vests, seat belts, and other accoutrements are used to cover up the naughty bits. It's all tied into its current tagline: "At Air New Zealand, our fares have nothing to hide. Which is why the price you pay includes everything -- up front." (Evidently, you can find the "brief" clip on YouTube.)
Any company willing to poke fun at itself with this type of cheeky move has got to foster a great work environment, eh? The employees in the video -- who don't don those outfits for everyday flights, unfortunately -- weren't paid extra, but they did get some deserved(?) exposure…
--Posted by Todd Obolsky, Vault Staff Writer