Which Ivy League School Has the Best Instagram Account?

by Derek Loosvelt | March 04, 2015

  • My Vault

Which Ivy League School Has the Best Instagram Account?

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Instagram now has more than 300 million active users. That’s more users than Twitter (288 million) and nearly as many users as people who live in the U.S. (318 million). And today, in addition to millions of individuals who use Instagram to show off their kids, their vacations, and their latest sartorial purchases, there are thousands of corporations (Nike, Patagonia), news outlets (the BBC, The New York Times), and government entities (The White House, City of New York) that have jumped on the Instagram bandwagon and are using the tool to market, advertise, and brand themselves. And doing so to great effect. 

Another group that’s using Instagram effectively is universities. What schools are using the tool for is to show prospective students what their campuses look like, to show what a typical day in the life of their students look like, and to keep their students and alumni connected and informed about events and other happenings. 

To that end, a few editors here at Vault recently turned their eyes to the official Instagram accounts of the eight Ivy League schools to find out which institution is using IG most effectively. To do so, we rated the Ancient Eight IG accounts on a scale of 1 to 8 (with 8 being the highest and 1 the lowest) in three categories: (1) Scenery (how well, aesthetically, a school depicts its campus and surrounding area—think cityscapes and landscapes); (2) Campus life (how well a school depicts what students do and engage in while on campus); and (3) Informational (how well a school keeps followers informed of events and happenings, as well as of accomplishments of students and alumni). 

Vault averaged the scores in the three categories and ranked the schools in order from highest to lowest.

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Filed Under: Education | Finance | Networking

Tags: columbia | harvard | instagram | ivy league | yale

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