Sustainability Will Unite Employer and Jobseeker Interests

The increasing desire to translate personal eco-awareness into career ambitions is now being met with a similargrowth in demand for an alternative skilled workforce among many leadingcompanies. As we follow these job market trends, our sustainabilityconsulting believes the convergence of business sustainability value andpersonal sustainability interest could be a stabilizing force in the global jobmarket.

As any job seeker knows, there are a number of factors that go into theselection of an ideal candidate, and the definition of ideal may just be changing. Our professional consulting experienceleads us to believe that many of the businesses currently reducing their workforcewill soon be returning to the job pool in search new talent. Theselection criteria that define the next generation may be very different thanthey have been in the past.

When asked about ‘green’ job qualifications, we advise job seekers tonot over think it. Target companies with similar values and proactively alignpersonal interests with the company's business sustainability value drivers.

--Highlight personal interests and passions for businesssustainability.
--Stress a record of accomplishment in applying sustainability concepts inbusiness.
--Correlate past successes with similar businesssustainability initiatives within the organization.
--Explicitly define how your unique passion could directlybenefit the company.

In today’s environment, businesses resources are often verylimited. Building and motivating top talent has become critical to both short andlong-term business sustainability. Combining traditional businessfunctions with aligned passions for sustainability, both employers andemployees set themselves up to win.

Sustainabilityexpert, Julie Urlaub is the founder and managing partner of Taiga Company. She writes,speaks, blogs and consults on how changing the way you look at something canchange your results and your world. She's a superstar green blogger, 2010Shorty Award Runner Up on Twitter in the Green category (with over 15,000followers), and works with companies to address the green/sustainabilitypressures in a way that strengthens them—capitalizing on the opportunities andmitigating the risk.

Relevant Reading: The Two Green Jobs Most In Demand With Employers, Why Green is the Next Great Job Market