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Are You Staffing for the Past, Present, or Future?

Published: May 13, 2010

 CSR       

Having the right people in place has always been a key to corporate financial success; however, it has become increasingly important to have a new set of skills to respond to evolving conditions. In order to meet the growing demands of business sustainability and maintain a competitive advantage over the competition, businesses are encouraged to take a hard look at their talent pool. Our professional consulting often asks executives: Are you making 'green' or 'sustainable' talent management a top priority?

Green Building

The ability to identify, select, develop, and retain quality employees can set an organization apart. We find that progressive companies are developing specific business sustainability strategies to attract and manage their top 'green' talent. These organizations are utilizing an expanded view of talent management that encompasses alternative skills and less traditional lifecycle of an employee's career. Leading 'green' talent organizations are responding by addressing the challenges of:

1) How to determine the characteristics needed in a sustainable workforce?

2) How to differentiate and attract top talent?

3) How to develop, engage, and retain top performers and sustainability leaders?

4) How to conduct effective employee retention and succession planning to ensure a diverse sustainable leadership pipeline for the future?

As general eco awareness continues to grow and consumers begin to truly differentiate between responsible business practices, companies need to staff to meet the challenge. Sustainable talent management is offering one path and is becoming a business sustainability best practice.

The ability to plan and take action to address resource demands has long been a defining characteristic of a successful business. And our sustainability consulting works with businesses to understand the value of the right talent in strengthening their reputation and capturing market share.

Sustainability expert, Julie Urlaub is the founder and managing partner of Taiga Company. She writes, speaks, blogs and consults on how changing the way you look at something can change your results and your world. She's a superstar green blogger, 2010 Shorty Award Runner Up on Twitter in the Green category (with over 15,000 followers), and works with companies to address the green/sustainability pressures in a way that strengthens them—capitalizing on the opportunities and mitigating the risk.

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