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Says McKinsey: Bureaucracy is better

Published: Nov 05, 2009

 Consulting       

Yesterday, the final few of McKinsey's in-house changes at Condé Nast were announced. The firm called for "a more clearly defined reporting structure," which help Condé Nast operate more as a traditional publishing house—a good thing in the eyes of Condé CEO Chuck Townsend.

Under its new "super-publisher structure," as laid out by McKinsey, Susan Plagemann was poached from Hearst to be the new publisher and vice president at Vogue, while Tom Florio has been named publishing director and will oversee Bon Appetit, and Condé Nast Traveler and Teen Vogue, in addition to supervising Plagemann in her new role. The company's other titles were divided between Bill Wackermann, Richard Beckman and David Carey. This new level of bureaucracy will save owners Si Newhouse and Chuck Townsend from having to oversee each publisher directly.

So far, none of the backlash that accompanied McKinsey's first few days on campus.

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