Sympathy for Business Schools?

Here's a strange little story from BusinessWeek. It's about belt-tightening at bschools to avoid layoffs, but just seemed kind of fluffy and oddly timed, especially so because the piece ends with the belt on the cusp of a big loosening. But then I read this sentence and understood: "Much like American families who are paying closer attention to the length of their showers and turning off lights when they leave a room, business schools are finding ways to bring down utility bills."

Business schools, they're just like us! They turn off the heat during non-business hours, they bargain hunt for plane tickets, cut their entertainment budgets, videoconference when travel is too expensive, delay exterior improvements, and shift priorities to those who matter most—the students.

I think it's great that at a school like Dartmouth's Tuck School of Business, which resides in a small town, layoffs were avoided, but given that such cost-cutting practices should have already been the norm, I won't really feel sorry for schools, mostly because institutions aren't human, don't feel or elicit compassion, so shouldn't be objects of pity. What I mean to say is, Business schools, they're not like us.  

[BusinessWeek]