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The Headhunting Game in Marketing ??? Vault Career Advice Article






The Headhunting Game in Marketing

This article is excerpted from the Vault Career Guide to Marketing and Brand Management.
Read more excerpts or purchase the guide
Discuss marketing and brand management careers at the Marketing and Brand Management Career Message Board

The marketing industry is very tight-knit. There's also a significant amount of employee turnover, which means that marketers have numerous contacts in companies throughout the industry. This strong community creates an excellent networking environment. Headhunters will call you with job openings on your first day of work. It is common for friends within the industry to ask a headhunter to call you to see if you are interested in the position.

A quick word on headhunters: some are very effective, but be careful. By definition, headhunters are more concerned with making money from placing you than they are worried about your long-term career goals. Proceed with caution. Never give a headhunter your resume without finding out exactly how it is to be used. Also, make sure that the headhunter understands your goals and needs, and only calls you when they have a position that might be a good fit.

Although it is smart to be cautious, headhunters are also great people to know. There's nothing wrong with meeting a headhunter for lunch when you are happy in your current job and establishing a relationship. You'll be able to better gauge your marketing worth and the headhunter will call you whenever a promising position comes across their desk.


This article is excerpted from the Vault Career Guide to Marketing and Brand Management.
Read more excerpts or purchase the guide
Discuss marketing and brand management careers at the Marketing and Brand Management Career Message Board








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